Creating beautiful boards on Pinterest is the fun bit. But you also need to be sure they’ll get seen by the right people.
How do you do that? Keywords, that’s how.
Let’s dive into finding out how keywords work on Pinterest and where to find the best ones for your business.
What are keywords and why do you need them?
Keywords are the words Pinterest users type into the search box to find inspiration or specific items.
By using the right keywords on your pins, you’ll increase the number of people who find your products or posts.
Four ways to find keywords:
● Pinterest search box
Type a word in your niche into the search box and take a look at the related categories Pinterest shows you
● Pinterest ads (don’t worry, it won’t cost anything)
Go to Ads at the top of the page, click Create Ad and choose the Create Campaign. On the first page scroll down and click Continue.
On the next page scroll down to the keyword section and type in one of your topline keywords. Pinterest will then show you related keywords
● trends.pinterest.com
This brilliant tool lets you enter your keyword then shows you related terms. It also shows you the week’s top trends.
● business.pinterest.com/content/pinterest-predicts/
Want to know where the really cool keywords are hiding? Get ahead of the game by heading into Pinterest Predicts - it’s the platform’s crystal ball into what’s going to be big. Click on a category to see trending search terms. In 2020, Pinterest got 8 out of 10 of its predictions right!
It’s a great idea to make a long list of keywords that you can add to and use for different types of pins.
For example, if you’re a business coach, you might have some keywords grouped around things like productivity hacks, self-care, and mindset. If you’re a kitchen company, you could include keywords like “kitchen inspiration”, “rustic kitchen” or “pale blue kitchen”.
Where to put keywords on Pinterest
There are lots of places that your keywords are searchable so take advantage of as many as you can:
● In the text on your image
● In the pin title
● In the pin description
● In the board title
● In the image alt-text on your website
● Image names
● In your Pinterest profile description
Often people use the same wording for their image text and pin title but, as both these spaces are searchable, it’s best to vary them for greater impact. Use your title to give people more information and more reasons to click.
Here are some fab examples from Pinterest where keywords have been used to perfection.
This bio includes lots of relevant keywords:
And these pins showcase how you can use a few keywords effectively, without making your descriptions unreadable!
Pinterest stats that will surprise you
71% of Pinterest users are women
‘Holidays’ is the most searched for term on Pinterest
There are around 2 billion searches a month on the platform
85% of people view Pinterest via mobile
77% of weekly users have discovered a new brand or product via the app
For more help with Pinterest contact me via rebecca@rebeccaperkins.co.uk and we can arrange a chat.